Category: publicity

Hollywood, CA –   LA Times Entertainment Editors media workshop offered up more than the usual PR insider tips recentlyh at the ICG Local 600 Union Auditorium, Hollywood, CA. (Nov. 18, 2010).

While one editor of an well known LA Times blog and print version of movie news, movers and shakers admitted she “doesn’t Tweet, or Facebook, except for to her friends.” We found that a little odd, since every man, boy pilot and bawanna are now into Social Media, when only  a year ago, most publicist were afraid of it and really thought it was extra work. It is extra work, but it has also become a big busines to some, even though a headache to others.

This was the superbowl of all media workshops when it comes to face-to-face meetings with the editors who put all the entertainment out through the LA Times. Even the editor was there, deleting inmails while particpating at the workshop. Now, that’s what I call multitasking….hmmm..hope it was my clients story pitch, though that got vaporized.

Lisa Fung, LAT


The consensus in contacting editors or pitching a story and the best advice comes from Panelist Lisa Fung, Online Arts and Entertainment Editor, LA Times.
“Just forget that you have a phone, so email me your pitch and I will get back to you as soon as possible that’s the best way for me to get back to you. I just received 80 emails sitting here.”
Fung says social media brings tons of traffic to the LA Times website and blogs.
The last time I checked LAT Twitter had 93,000+ followers, too.
Online Arts and Entertainment Editor Lisa Fung says the best way to pitch everyone is by email.  During the meeting she noted that 80 emails had just come in, and she was deleting many in her inbox while
listening to other panelists.
She currently oversees round-the-clock multimedia coverage of all arts and entertainment, including Calendar. The Envelope, Company, Town and more than a dozen blogs. To Reach her email:
One of the pet peaves of editors is sending multiple email pitches, which could be the kiss of death. Randall Roberts reminded everyone about the email overload.
Randall Roberts, pop music editor, LA Times said,” he relies on social media sites like Facebook, Twitter, etc where there are a lot of thoughtful people who share stories, trends and ideas.”
Randall Roberts, LA Times

Roberts also echoed earlier comments that social media drives traffic, and influences his decisions on story assignments. Often Robert says, he gets a lot of people who care about what he writes, and trend stories often pop up on Twitter and Facebook.

Roberts currently oversees all of the rock, pop, hip hop, electronic, world music, soundtrack and country coverage – basically everything except jazz and classical. Randall seems to be the most interesting of all of the panelist, because he really talk about how, and where he gets his stories, and less about pet peaves of publicists he deals with. So you should add him on your Twitter and Facebook account, just to learn what stories turn the LAT on. Oh, by the way, the Calendar sectioni of LAT is the “Most Read” part of the paper according to the business editor at another industry workshop I attended, which is why I went to this one in Hollywood.
Before coming to the LA Times, Roberts served as music editor at LA Weekly. To reach him email is best at:
Joy Press, Pop Culture & Deputy Television editor also told Entertainment Publicists to “keep your pitches short as “we are working on both print and Online versions of the Times.”
Pop Culture & Deputy Television Editor Joy Press also prefers email pitches from publicists. Press says they are always looking for good trend stories.

Press, before arriving at the Times, she was the culture editor at, where she oversaw the entertainment, books and lifestyle sections and blogs.

She has written widely about TV, movies, music and all facets of popular culture.


The Los Angeles Times Entertainment has several sections of the newspaper:  MOVIES TVMUSIC CELEBRITY ARTS & CULTURE COMPANY TOWN CALENDAR ENVELOPE BOOKS
Elena Howe, The Envelope Editor says she does not Tweet and does Faceboook “only with friends,” however she says “it will be her new goal to do it by the end of next year.”

Howe also says The Envelope does not take client photos or handouts, but rather relies heavily on the wire image news services.
Howe chronicles the highs and lows of the Hollywood award season as the editor of The Envelope.
Elena Howe, The Envelope Editor
She was previously an assistant editor for SoCal Living at the Times and has previously served as LIfestyle and news editor at several California publications. (
Howe also prefers email pitches on all stories.
The Envelope offers complete coverage of the Academy Awards, Oscar nominations, Golden Globes, Grammys, Emmys, red carpet fashion, news, celebrity gossip and more.
This lady has the most fun job, because she gets to stay up late at night attending all of those entertainment events, mixers and exclusive VIP parties, and then get up early in the morning. Best adice don’t call me in the early morning. Email me plase,” she said with lots of energy, and she really meant it. I think if you did call her early, she would probably never return your calls even if you had
God as a client.
Be sure to check out the images of the event on FACEBOOK @
and subscribe to this blog for future posts in your email. thx.
Sally Hofsmeiseter was the editor last year when The LA Times had The Envelope Launch kick-off party, October 2009.
The Winter and Summer EPPS mixer events are free to anyone interested.
Nikki Pesusich, CFO, Coterie Public Relations @EPPS LAT media workshop

Anyone reading this blog can contact us to learn more about EPPS and how to join, or be our guest at the next media workshop.

Nikki Pesusich, CFO, Coterie Public Relations @EPPS LAT media workshop, who won the EPPS door prize 2010 O’Dwyer PR directory (top 2,000 PR firms in USA) @, Manhattan, NY.

Check out related stories and Related Content

For information about EPPS
For entertainment publicity contact George Mc Quade
past president, EPPS, board member about this story.
or or call 818-340-5300.
Mc Quade is also the West Coast Bureau Chief
Google on insider tips on media and behind the
scenes of public relations and entertainment pubicity.


Nando Velasquez G4-TV, talent Exec. and Siobhan Schanda, “Chelsea Lately” at EPPS workshop on late night talk shows.

The Late Night Talk Show Landscape on Cable is a Welcome addition say TV Talk and Magazine Bookers at media workshop

By George S. Mc Quade III
West Coast Bureau Chief

“The landscape of television is changing so much, especially with Conan O’Brien now going to Turner Broadcasting System (TBS),” said Siobhan Schanda, talent producer, “Chelsea Lately,” at a recent Entertainment Publicists Professional media workshop on TV talk and magazine shows at the International Cinematographer (ICG) Union Local 600 in Hollywood (4-15-10).

“You know now that we are playing with the big boys, they’re paying attention to us and we’re part of that mix now, said Schanda. “It is interesting so see how the late night shows landscape is changing. Our demographics are young female and young people across the board (18+).  We have the audience that goes to films the first week of release. We have the audience that buys music and books. You might think its great being on another late night network show, but late night is changing and the habits are changing,” She said.

Chelsea Lately is an American late night comedy talk show hosted by comedian Chelsea Handler on E! The show debuted on July 16, 2007, and is produced by Handler’s production company, Borderline Amazing Productions. It is taped in Los Angeles, California, and it has been extended through 2012. In American markets the show airs at 11:00 p.m. but is recorded at 3:30 p.m. the same day. Handler was previously the host of The Chelsea Handler Show, a short-lived sketch comedy show that also aired on E!

Publicists getting on the show get a wide ranch of exposure, “as our show airs at 11:00 p.m. and 2:30 a.m. and in a two to three week cycle there are additional airings,” said Schanda.

“I’m thrilled that Conan is on Turner Broadcasting System (TBS), because it really legitimizes what we do for our shows, said Velasquez, G4TV, talent executive.  To have a big name like that coming to cable, we welcome a big name like that on TBS.,” “It puts a spotlight on all of us. “

“G4-TV is a little bit more new than E! Entertainment E! has a larger reach, but we are growing very fast,” said Velasquez. “G4 was created in 2002 and merged with Tech TV in 2004, a show about computers, and ‘Attack of the Show’ came from them. It was originally called,” Screen Savers”, a show about how to fix your computer or the latest technology.”

“We do movie reviews and even though we don’t do too much on “Twilight,” because it seems more female, it is a movie that is all over and one you have to recognize. Although, many of our viewers said they were not big fans ofTwilight, they admit it was one of the biggest movies that they recognized.”

“We have a cold open, and we also do some bits on movies, too”, said Siobhan Schanda. Chelsea and our team of writers on ‘Roundtable’ have become well known for the bits they do as well. Their parodies of different things”

Nando Velasquez, G4TV
talent executive.

“G-4-TV’s core audience is male, most Internet users and people who are seeking information and use the latest technology,” said Velasquez. “They actually tune into our show, because we try to stay as hip and as current as possible.  They use our show to find out new things.

“There are also people who watch movies within the first two weeks of release.  They are the ones who watched our special on the iPad last week, because we cover that technology,” he said. “Sometimes we run exclusive trailers on movies coming out, and I have to make sure they’re not on the web a week or two beforehand, because our fans are smart enough to know where to look for trailers on the web.  We usually play our trailers about he same time as the web.”

How to pitch clients

“I love getting email pitches, and something in writing so I have time to look at it,” said Schanda. “A follow up phone is great, because we all know how many emails we get. It’s not a matter of not responding or not wanting to, but we just get caught up in taping the show, so by the end of the day we may not get to all the emails. I love to hear people’s voices. If we are not interested in your pitch, we will get back to you and let you know as I don’t want to waste your time, or string you along.”

Schanda added, “send video links and as much information as possible. It just helps us in pitching your client or project.”

Chelsea Lately works several weeks in advance and has only one interview spot per show. “So I encourage people to reach out as soon as possible,” she said. “It’s never too soon to get something on our radar.” To reach Siobhan Schanda

“I would say the same thing that email is the best way to pitch us,” said Velasquez of G4TV. “I try to get back to everyone, and if we don’t, it is because I am getting so many emails or we might be waiting for someone down the line, who is a perfect fit for our demo (demographics).  If you know our demo, it always helps with the pitch. I try to get the best angle possible to make it work. I have no problem explaining why we can’t use your pitch if publicists don’t take it too badly. I only have four slots to fill and I like to book a couple of weeks in advance.” To reach Nando velasquez email:

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