Category: PR


Nando Velasquez G4-TV, talent Exec. and Siobhan Schanda, “Chelsea Lately” at EPPS workshop on late night talk shows.

The Late Night Talk Show Landscape on Cable is a Welcome addition say TV Talk and Magazine Bookers at media workshop

By George S. Mc Quade III
West Coast Bureau Chief

“The landscape of television is changing so much, especially with Conan O’Brien now going to Turner Broadcasting System (TBS),” said Siobhan Schanda, talent producer, “Chelsea Lately,” at a recent Entertainment Publicists Professional media workshop on TV talk and magazine shows at the International Cinematographer (ICG) Union Local 600 in Hollywood (4-15-10).

“You know now that we are playing with the big boys, they’re paying attention to us and we’re part of that mix now, said Schanda. “It is interesting so see how the late night shows landscape is changing. Our demographics are young female and young people across the board (18+).  We have the audience that goes to films the first week of release. We have the audience that buys music and books. You might think its great being on another late night network show, but late night is changing and the habits are changing,” She said.

Chelsea Lately is an American late night comedy talk show hosted by comedian Chelsea Handler on E! The show debuted on July 16, 2007, and is produced by Handler’s production company, Borderline Amazing Productions. It is taped in Los Angeles, California, and it has been extended through 2012. In American markets the show airs at 11:00 p.m. but is recorded at 3:30 p.m. the same day. Handler was previously the host of The Chelsea Handler Show, a short-lived sketch comedy show that also aired on E!

Publicists getting on the show get a wide ranch of exposure, “as our show airs at 11:00 p.m. and 2:30 a.m. and in a two to three week cycle there are additional airings,” said Schanda.

“I’m thrilled that Conan is on Turner Broadcasting System (TBS), because it really legitimizes what we do for our shows, said Velasquez, G4TV, talent executive.  To have a big name like that coming to cable, we welcome a big name like that on TBS.,” “It puts a spotlight on all of us. “

“G4-TV is a little bit more new than E! Entertainment E! has a larger reach, but we are growing very fast,” said Velasquez. “G4 was created in 2002 and merged with Tech TV in 2004, a show about computers, and ‘Attack of the Show’ came from them. It was originally called,” Screen Savers”, a show about how to fix your computer or the latest technology.”

“We do movie reviews and even though we don’t do too much on “Twilight,” because it seems more female, it is a movie that is all over and one you have to recognize. Although, many of our viewers said they were not big fans ofTwilight, they admit it was one of the biggest movies that they recognized.”

“We have a cold open, and we also do some bits on movies, too”, said Siobhan Schanda. Chelsea and our team of writers on ‘Roundtable’ have become well known for the bits they do as well. Their parodies of different things”


Nando Velasquez, G4TV
talent executive.

“G-4-TV’s core audience is male, most Internet users and people who are seeking information and use the latest technology,” said Velasquez. “They actually tune into our show, because we try to stay as hip and as current as possible.  They use our show to find out new things.

“There are also people who watch movies within the first two weeks of release.  They are the ones who watched our special on the iPad last week, because we cover that technology,” he said. “Sometimes we run exclusive trailers on movies coming out, and I have to make sure they’re not on the web a week or two beforehand, because our fans are smart enough to know where to look for trailers on the web.  We usually play our trailers about he same time as the web.”

How to pitch clients

“I love getting email pitches, and something in writing so I have time to look at it,” said Schanda. “A follow up phone is great, because we all know how many emails we get. It’s not a matter of not responding or not wanting to, but we just get caught up in taping the show, so by the end of the day we may not get to all the emails. I love to hear people’s voices. If we are not interested in your pitch, we will get back to you and let you know as I don’t want to waste your time, or string you along.”

Schanda added, “send video links and as much information as possible. It just helps us in pitching your client or project.”

Chelsea Lately works several weeks in advance and has only one interview spot per show. “So I encourage people to reach out as soon as possible,” she said. “It’s never too soon to get something on our radar.” To reach Siobhan Schanda email:sschanda@comcastnets.com.

“I would say the same thing that email is the best way to pitch us,” said Velasquez of G4TV. “I try to get back to everyone, and if we don’t, it is because I am getting so many emails or we might be waiting for someone down the line, who is a perfect fit for our demo (demographics).  If you know our demo, it always helps with the pitch. I try to get the best angle possible to make it work. I have no problem explaining why we can’t use your pitch if publicists don’t take it too badly. I only have four slots to fill and I like to book a couple of weeks in advance.” To reach Nando velasquez email: nvelasquez@comcastnetworks.com.

For Entertainment Publicity visit: http://www.MayoCommunications.com or email: Publicity@mayocommunications.com.

New Media …Who Needs it? We do say entertainment publicists

By George S. Mc Quade III

West Coast Bureau Chief

Publicists who battled endless, speculative chatter of 24-hour cable — something that publicists of old never had to contend with before are now overwhelmed with social media of which they can’t work without it, according to the chatter at a recent Entertainment Publicists Professional Society (EPPS) mixer (1-27-10) in Culver City, CA.

When asked a year ago at an EPPS mixer in Hollywood how “new media is impacting the way they do business?,” more than 90 percent said they were not using it as much as they had hope to, because they were either “afraid of it,” or didn’t “understand it, yet.” Today it is a different story.  They say “It’s do or die.”

When Asked “Do you use social media today,” the response had changed to a big “yes.”

“Yes, I am using social media, because it brings in new clientele we did not have access to previously, and it’s inexpensive,” said Ann Simley of Communications Interchange, Inc., Beverly Hills, CA., who also won an O’Dwyer Directory of Public Relations door prize.

“Social media is very, very important, because you’re getting the word out, making people more aware of your product and new services,” said Tiffany Young, director of Sales and Marketing, Radisson Hotel in Whittier (Calif.). “It brings additional revenues and awareness for the entire brand of hotels.”

Stephanie Gonzalez,
Dave Malacrido and
Aida Mayo

“I was in the convergence department at Rogers & Cowen so I pretty much did all new media, and they had just open a new media department when I arrived to do my internship,” said Stephanie Gonzalez, a Cal-State Northridge graduate, and budding publicist looking for a new job in 2010. She believes her social media training will give her the edge in trying to find a good job in public relations in the near future. “You have to either get in or get out of new media as there is no way around it at this point,” Gonzalez explained.

“Even if you don’t get as many followers as you want on something like Twitter, the fact that you can follow people who you want to follow to make it work for you says it all,” said Dave Malacrida, Buzz Master Public Relations, Westlake Village, CA. “I was selected by Up in the Art Director Jason Reitman to win this $400 dollar piece of luggage that George Clooney used from the movie, because I tweeted one of my travel rules, and he was looking for it. And all of a sudden out of the blue I formed a kind of pseudo relationship with Jason Reitman, so it’s kind of weird, but we’re temporary friends. I gotta be honest I am probably one of a few publicists, who are not on Facebook, because I honestly don’t have time for it. So tweeting is fun, and I think what Apple has come out with such as the Ipad, and images in the media speak a thousand words,” said Malacrida.

“With the changing of the new media in Los Angeles you can’t afford to ignore the latest and greatest in social media trends,” said Camera Operator Jonathan S. Abrahm, SOC, LA. “Stay on top of it and you will be ahead of the game. I use Facebook to network and sometimes LinkedIn, and I can’t afford to go with out the Internet job sites.”

“I use Facebook, but get friended constantly, because there so many other people with same name, like a football player, so I rely on my website,” said Actress Sean Young, who played “Rachael” in the hit 1982 movie Blade Runner.

“I’m always checking blogs, emails, eZine s, social sites, Facebook and Twitter“, said Independent Film Publicist Glen Anderson. “I’m always getting requests ‘to be my friend’ or ‘be my follower,’ it’s a fun way to do movie marketing.”

“Social media is vital, especially for me, because I just finished writing my Memoir, ‘On Butterflies Wings,’ and I have an agent, who is interested in it, so through Facebook I can connect with a lot of people,” said Tonya Anderson, author and publicist. “I went to high school in England and now I can connect with a lot of old friends from Europe, people I haven’t seen in years. When my book comes out it is going to be a great platform to promote the book, website and blog. It expedites everything and very efficient, she said.”

Entertainment Publicist Carol Eisner also can’t live without tweeting and social media. “It’s incredibly important, and it’s almost 90 percent of what I do now, and I’m recommending it to everybody. It’s truly part of getting the word out; it’s 90 percent of it.”

“Publicists can not keep up with it,” said Leslie Stoddard, regional sales director, VMS, a national video monitoring service, Los Angeles. “That’s why PR firms hire us to track their Online reputation with social media, and it could be Facebook, LinkedIn, Twitter or whatever, we have to find and monitor those conversations. It’s critical today for clients.”

“A lot of people spend tens of thousands of dollars on a website that goes no where fast,” said Aida Mayo, president MAYO Communications, Los Angeles, which specializes in new media and social networking for entertainment and nonprofit clients. “Often we will suggest to startup companies to develop a blog and start new media groups and a website later if they are behind the eightball.

EPPS Mixer at the Culver Hotel,
Culver City, CA.

Social media fast forwards everything from relationships to media campaigns. We take small newspaper articles that quote our clients and expose them to millions of eyeballs in less time it took to get the article placed,” she said.  “If you do not have some platform in the social media circles your competition will swallow you whole and steal your business.”

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