Hollywood, CA – LA Times Entertainment Editors media workshop offered up more than the usual PR insider tips recentlyh at the ICG Local 600 Union Auditorium, Hollywood, CA. (Nov. 18, 2010).
While one editor of an well known LA Times blog and print version of movie news, movers and shakers admitted she “doesn’t Tweet, or Facebook, except for to her friends.” We found that a little odd, since every man, boy pilot and bawanna are now into Social Media, when only a year ago, most publicist were afraid of it and really thought it was extra work. It is extra work, but it has also become a big busines to some, even though a headache to others.
This was the superbowl of all media workshops when it comes to face-to-face meetings with the editors who put all the entertainment out through the LA Times. Even the editor was there, deleting inmails while particpating at the workshop. Now, that’s what I call multitasking….hmmm..hope it was my clients story pitch, though that got vaporized.
Roberts also echoed earlier comments that social media drives traffic, and influences his decisions on story assignments. Often Robert says, he gets a lot of people who care about what he writes, and trend stories often pop up on Twitter and Facebook.
Press, before arriving at the Times, she was the culture editor at Salon.com, where she oversaw the entertainment, books and lifestyle sections and blogs.
She has written widely about TV, movies, music and all facets of popular culture.
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